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Carrier signs Sale Sharks’ shirt sponsorship for 2024/25

Sale Sharks CEO Paul Smith (left) seals the deal with Carrier’s David Dunn

UK: Carrier Solutions UK is to be the main sponsor of Sale Sharks, with the company’s Toshiba brand appearing on the rugby union club’s shirts next season.

The four-year deal is a significant expansion of the existing partnership between Carrier and one of Europe’s top professional rugby union clubs. Previous affiliations saw branding prominently displayed on the club’s East Stand and the shoulder of last season’s shirts.

Commenting on the deal, Carrier RLC EMEA sales director for Northern Europe David Dunn said: “Our brands are a natural fit – they share close quarters with our sales and technical support in Stockport and champion our core company values of inclusion, respect and excellence.” 

Carrier will also become the official player sponsor for Sale Sharks fly-half and England national team star George Ford.

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